Semiotics is a way to look at how people make sense of the world. By definition, then, media semiotics seeks to understand how people make (and mis-make) sense of media as such, through media and in the multiply mediated world. Textbooks are crammed with the notions such as media and mediation, communication and interpretation, information and meaning (a suspected goal of the semiotic quest) but the assumptions that govern their use often remain elusive. The question is thus: What are media so constructed that they may mediate and how comes to be this that they mediate?
Lecturer: Kaie Kotov (Estonia)
Kaie Kotov is a researcher in the Department of Semiotics, University of Tartu. Her interests in semiotics include multimodality in visual communication, multimedia, media in the human Umwelt, the concept of embodied mind, and theories of semiosphere and biosphere.